Project Brief
The project brief was to collect information from a wrapper and categorize it according to the hierarchy of importance. In this 10-week-long project, typography, information hierarchy, and the use of graphic elements to enhance the composition were meticulously studied. Primarily, Garamond Premiere Pro was used as the main font and Helvetica was used as an accent font in the compositions.
STEP 01
Creating layouts just by using variations in the font style and size while maintaining the hierarchy.
STEP 02
Creating layouts by using horizontal and vertical lines to give focus to certain blocks of text.
STEP 03
Layouts were created by adding textures, images, and distorted type.
STEP 04
Creating a motion piece by animating the finished layouts
The Wrapper
Layout Explorations- Step 01
Layout Explorations- Step 02
Layout Explorations- Step 03
Layout Explorations- Step 04
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