The Ask
This brand identity project was done for a tailor named Mr. Subhash who opened a small stitching shop in Pune, India 20 years ago.
Purpose behind the branding
The client wants to expand his business and move to a bigger space and increase his revenue. Currently, he only relies on word of mouth for advertisement, and has no established branding for his shop.
Importance of tailors and this project in the Indian culture
Since ages, Indian grandmothers and mothers stitched clothes for the entire family. The youngest children got hand-me-downs from their siblings. And mending and altering those hand-me-downs was also a huge part of the clothes’ lifecycle. Nowadays, this role of mothers and grandmothers has been taken by the local tailors in India. These tailors contribute towards sustainability and in keeping the Indian heritage alive.
About the Brand
The brand ‘Subhash Tailors’ is named after the owner Mr. Subhash who has run his small stitching and alteration shop with his wife’s unwavering support for the last 20 years. His daughters, both in middle school, share his passion for stitching and embroidery, offering hope that they'll carry on his legacy someday.
His speciality lies in tailoring traditional Indian clothes but is equally skilled at making modern, western garments.
Visual Representation of the Brand
Knowing the end user
Anita Joshi
Stay-at-home mom | Loves Indian clothes
Wants options that are economic and durable.
Adarsh Patil
Engineer | Outgoing
Always opts for perfectly tailored formals over denim and t-shirts for any (and all) occasions.
Maya Verma
Chartered Accountant | Fashionista
Loves both Indian and western clothes, but is very particular about the quality and style.
The Final Brand Identity Design
Primary Logo
Web-based Logo
Logomark
A stylized version of the primary typeface is chosen to represent the elegant and stylish clothes that Mr. Subhash crafts daily.
Staying true to the client’s expectations of being functional, the secondary typeface adds a functional touch to the website.
The color palette represents the rich, earthy, and sustainable history of tailoring in India
The website holds all the important information about the shop, customer reviews to attract new customers, FAQs that reduce the number of people calling up and asking about various things, and also allows customers to place and track online orders.
Since the main aim of the branding was business expansion, setting up a social media strategy was inevitable. Due to budget constraints, the decided strategy was to post organically through user-generated content in the form of outfit try-on reels from local influencers and customer reviews. Considering the target audience, Instagram Reels, Facebook, and Youtube shorts were the most appropriate platforms of choice.
At a later stage, paid socials can be considered in the form of pay-per-click ads and boosting certain popular organic posts.
The work never stops…
Once the opening date of the new shop is close, the next steps will be creating printed flyers to hand out at local craft exhibitions and banner ads for Google.
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